How business success and personalbliss go hand in hand in the VIENNA REGION
Why does quality of life matter?
In the global war for talent and innovation, business locations are no longer judged solely on taxes, infrastructure or grants. Today, life quality is a major deciding factor: where people can grow careers and enjoy a rich, balanced life makes all the difference.
The VIENNA REGION — Vienna, LowerAustria, Burgenland — delivers on both fronts in ways that few regions can match.
Why does quality of life matter?
Global rankings confirm it.
· In the 2025 Global Liveability Index, published by the EconomistIntelligence Unit (EIU), Vienna is ranked 2nd among 173 cities worldwide.
· In Monocle’s Quality of Life Survey 2025, Vienna ranks 1st in the"housing" category.
· According to Numbeo’s 2025 Mid-Year Quality of Life Index, Vienna is ahead of many capitals; it ranks just above Helsinki.
These are not just numbers — they reflect excellent healthcare, clean air, reliable public transport, safety, cultural richness, and stable governance
The ingredients of well-being in the VIENNA REGION
Let’s break down what exactly makes life here so good —so you can see how business success is woven with wellbeing.
Healthcare and Public Services
· The VIENNA REGION has one of the strongest healthcare systems in Europe: universal access, high quality hospitals, and fast emergency services.
· Health Hub Vienna is a big part of this picture: open innovation, new healthcare solutions, patient-centric projects.
Nature, Green Spaces & Environment
· Numerous green spaces, parks, rivers (e.g. the Danube), and within short reach of countryside in Lower Austria and Burgenland, offer opportunities for outdoor recreation, biking, hiking, lakes, etc.
· Air quality, public environment protection are strong, part of city/regional planning and environment laws.
Culture, Arts, Community
· The VIENNA REGION is traditionally a cultural region: museums, opera, music, architecture. It’s also modernising: new innovation-oriented culture hubs, events, festivals.
· The blend of history & innovation gives residents a sense of rootedness + forward momentum.
Infrastructure and Transport
· Excellent public transit in the VIENNA REGION even in rural areas
· Infrastructure is reliable: housing, utilities, digital connectivity, transport.
Work-Life Balance and Safety
· Crime rates are relatively low; political stability is high.
· For professionals coming fromScandinavia / Baltics, the pace is balanced — dynamic when needed, yet offering room to breathe. — weekends, nature, culture.
Business success and personal well-being
Here’s how the components of business opportunity and life quality align in the VIENNA REGION in concrete ways:
· Talent attraction and retention: Startups and companies can attract people not just because of pay or challenge, but because people want to live somewhere safe, clean, culturally rich. High livability makes hiring easier and turnover lower.
· Health sciences & biotech as lifecycle partners: For researchers or employees in life sciences, being in a place with excellent healthcare systems isn’t just personal, it supports collaboration and trust. The life science sector is booming with more than €22.7 billion in revenue with more than 754 organisations and above 50,000 employees.
· Less stress, more productivity: Efficient transport, reliable public services, cultural & nature breaks mean people recharge well — which supports innovation, creativity, productivity.
· Support mechanisms for business that reduce friction: When regional business agencies, incubators, and grants are easy to navigate (which they are in the VIENNAREGION), the burden on founders or companies drops, allowing them to focus on growth rather than bureaucracy.
· Public support via LISA vienna: The “Vienna2030” strategy includes support to strengthen Vienna as a healthcare metropolis, with new labs, programmes, and partnerships for innovative health-tech companies.
Four seasons ensure endless experiences
· Winter: Christmas markets in Vienna, skiing in Lower Austria, ice skating at Rathausplatz.
· Spring: Blossoming Wachau valley, outdoor tennis, wine hiking.
· Summer: Sailing and kite surfing at Lake Neusiedl, swimming in alpine lakes, hiking in the Vienna Woods.
· Autumn: Wine harvest estivals across Lower Austria, cultural events like Vienna Design Week, golden landscapes for cycling and golf.
The four seasons ensure that life never feels monotonous — every part of the year brings its own charm.
With Lower Austria and Burgenland, we are extending the quality
While Vienna often gets the spotlight, Lower Austria and Burgenland complete the picture.
· These areas offer quieter, nature-rich lifestyles, more affordable housing, and beautiful landscapes (vineyards, lakes, forests).
· Many residents enjoy commuting or hybrid working, gaining access to Vienna’s job and amenities while living in greener, calmer settings.
· Regional agencies and programs (e.g.in Burgenland) help integrate business, culture, and local amenities so that remote or satellite business operations still benefit from high life quality.
The key numbers and trends proving the quality of life
· Vienna is among the top 2-3 cities globally in multiple livability rankings in 2025 (EIU Global Liveability, Monocle, Mercer)
· Number of leading healthcare startups is growing, indicating that the region is not only good for large companies and research but also for new businesses.
Why the life quality is a strategic business location factor
Putting it all together, here’s why life quality in the VIENNA REGION isn’t just “nice” —it’s strategic:
1. People are the asset — happier, healthier people generate better output, stay longer, attract more talent.
2. Cost of some trade‐offs is low — you get high life quality without extremely high rents (relative to London, Paris, etc.), and you gain nature & culture.
3. Resilience — good public infrastructure, stable governance, good healthcare help buffer against crises (pandemics, energy crises, climate events).
4. Differentiator — when companies recruit internationally, quality of life is frequently one of the top deciding factors.The strong ranking of the VIENNA REGION gives it a competitive edge over many regions.
A balanced equation of success and joy
The recipe of the VIENNA REGION for life quality is simple but powerful: combine strong business prospects (innovation, biotech, ICT, grants) with exceptional personal wellbeing (health, culture, safety, nature).
If you want a location where success doesn’t demand sacrificing peace of mind, where your business can grow and your life can flourish, then the VIENNA REGION is built for you.
Ready to explore how your business fits into this equation? Whether you’re a startup founder, research leader, or corporate expansion planner — ask us about how to build a setup here that leverages both opportunity and life quality.
